From Accounting Weekly: The success of any business depends on making yourself known, and that means advertising yourself. Many companies chose to overlook the importance of advertising and marketing, and hence remain small or even contract.
Those businesses with smart advertising are ones gaining new customers during this pandemic.
Advertising is getting your product to the right people – not just any people. Before we dive into the most cost-effective ways of promoting your business, a business owner must define the target market. Advertising to the wrong audience is the same as not advertising at all.
Knowing the right audience allows you to tailor your message in a way that speaks to them directly, ensuring that they are attentive and caught by the message.
Here are some of the most cost-effective ways to promote or advertise your business:
Have a website
Whenever a person needs to verify if they will be getting good service, the first place they go to is the internet. When no website is associated with your business, people are likely to turn away and think that it is a scam or they will not receive good service. Depending on who is doing it for you, creating a website can range from R1,500 to more than R30,000. Using WordPress, a website will cost you a minimum of R5,000.
Social media presence
It seems these days most people live on social media. The average person spends about two hours and 24 minutes on social media per day. When you have targeted the right audience, the chances of your business reaching them within two hours are high.
Knowing which social media platforms is crucial in targeting the right audience. The graph below shows different age groups and the platforms they use.
Your website and social media should contain to-the-point information of your products and services, with a call to action – a “buy now” proposition. If you are selling accounting services, you must separate yourself from the pack. What is it that you do better than everyone else? Make that your secret sauce.
Be transparent about your pricing. Being coy about your pricing will chase clients away.
Attend local events and small business associations. This allows you to sell your products directly to your clients and builds trusts through face-to-face interaction.
Another networking benefit is meeting other business people to exchange tips on how to grow and improve your business and build relationships that can later turn into partnerships.
There are many other ways to promote your business but the above are inexpensive and proven to work.
Sell your business at every chance, let people know who you are and what you do so that you are top-of-mind whenever the potential clients need accounting services.